Brand guide · Maui Jim
The light changes. So does the way you see it.
Maui Jim was born by the ocean to solve a real problem: glare. This guide helps you choose the lens, material and shape that best fit your day.
Shop all Maui Jim →PolarizedPlus2
Less glare. More colour, clarity and detail.
PolarizedPlus2 technology goes beyond simply darkening your view. It filters glare, protects against UV and enhances contrast so the landscape retains depth and colour.
Choose by light
A lens colour for every condition
There is no universally best tint. The right choice depends on how much light you face and which details you need to read.
Neutral Grey
Bright sunThe highest available light reduction with rich colour and crisp contrast.
HCL Bronze
Everyday useA warm high-contrast tint that performs especially well in changing light.
Maui Rose
Action and sportHigh contrast and fast terrain reading for dynamic activities.
Maui HT
Low light and golfHigh transmission for added contrast when a conventional lens feels too dark.
Weight or precision
The material changes the experience too
SuperThin Glass
Maximum clarity and scratch resistance for those who prioritise optical precision.
MauiBrilliant
Near-glass clarity at approximately one third of the weight.
MauiPure
Lightweight, impact resistant and balanced for everyday use.
Maui Evolution
Blends low weight, durability and clarity above conventional polycarbonate.
Three shapes, three attitudes
Start with the silhouette that works with your face
One Way
More frontal presence and defined lines for a contemporary look.
rectangular →
Choose for your day
Where will you wear them most?
Driving
Neutral Grey or HCL BronzeControls road glare while keeping the surroundings natural.
Sea and beach
Neutral Grey or Blue HawaiiCuts surface brightness and improves comfort in direct sun.
Mountain and snow
Neutral GreyPrioritises protection and glare control in very bright conditions.
Everyday
HCL BronzeA versatile option for shade, city streets and moments of sun.
Born in Maui
An optical solution before a fashion accessory
The story began in Lahaina in 1980, when Jim Richards sold polarised sunglasses on the beach. In 1983 the brand introduced its first polarised lens. That focus on controlling light still sits at the heart of Maui Jim.
OpticalH · Maui Jim
Find your Maui Jim with optical guidance
Explore the full collection or filter by shape, material and gender. Every Maui Jim frame available at OpticalH is authentic and supplied with an official warranty.
FAQ
Maui Jim frequently asked questions
What makes PolarizedPlus2 different?
Beyond polarisation, it is designed to reduce glare, block UV and enhance colour and contrast.
Which Maui Jim lens colour is most versatile?
HCL Bronze is often the most flexible choice for everyday use and changing light. Neutral Grey works best in intense sun.
Which lens material should I choose?
SuperThin Glass prioritises clarity and scratch resistance; MauiBrilliant and MauiPure reduce weight and improve impact resistance.
Are Maui Jim sunglasses from OpticalH authentic?
Yes. OpticalH sells authentic Maui Jim eyewear with official warranty and optical guidance.
Technical sources: Technology and materials checked against Maui Jim's official documentation. PolarizedPlus2 · Lens materials
